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As part of a search term analysis from our users, we found this question: How do we prove a Customer wrong?

It’s always surprising to see that we’re still looking to tell the Customer he is wrong.

Let’s clarify. The Customer is not always right. But he is still the Customer.

You can absolutely make your case, and even have the last word. You might be right. However, right or wrong, your efforts will lead nowhere: the Customer won’t change his mind. Your objective is to offer quality service, not to be proven right. Whether or not your organization is private or public, this is a LOSING result for YOU.

Check out our article “When the Customer is wrong” from October 6h, 2016.