Organizations keep making big promises, and service providers struggle to keep those promises.
Sooner or later, it leads to a situation where a broken promise arrives on the customer's lap.
In that moment, what the customer wants most is someone to care.
Professionals do emotional labor all the time. They present the best version of their professional self.
If you care, that's great. If you don't, at least right now, well, it's your job.
Doing it with effort and consistency, is what your customers need from you.