The customer is not always right… Evidently, you could make your point, even have the last word. You might even be right. However, right or wrong, your effort will be in vain: It is not possible to win an argument with a customer.

Your goal is to acquire, maintain, and increase a loyal clientele, not to be right. If you win the argument, you might damage your relationship with the customer. Whether your organization is private or public, it is always a LOSING outcome for YOU.

The customer isn’t always right but he is the customer. We have to find a fair solution that answers his requests while respecting the needs of the organization!