Oftentimes, customer service professionals narrow their methods to a simple concept:
« Treat people as you would like to be treated.»

The “Golden Rule” is a very good intention and an excellent starting point in service, as it helps you put yourself in the customer’s shoes and see the world from their perspective. However, it is important not to stop there as it only tells part of the story.

In the end, customers want to be treated the way THEY want to be treated.
It’s as simple – and difficult – as that.