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Following customer service etiquette allows us to gain trust from the clientele and increase the comfort level between the customers and the service representative. 

Here are a few guidelines: 

Treat internal and external calls the same way. 

Personalize calls by mentioning you interlocutor’s name a few times during the conversation. 

Use a more formal language, unless you’re very familiar with the interlocutor. 

Don’t ever correct the pronunciation or vocabulary of your interlocutor. 

Respect the chosen language of your interlocutor, even if he is having hard time.