Applying customer service etiquette allows us to gain customers’ trust and increase the degree of comfort between customers and the service representative.

Here are a few criteria for politeness :

- Avoid professional jargon, abbreviations, acronyms and technical terminology.
- Make the customer feel that he is welcome in the conversation. Don’t give him the impression that he is interrupting.
- Avoid lateral conversations during a phone call. Your client deserves your complete attention. Do not try to have to have two conversations at once.
- Answer the phone as quickly as possible. The norm is a maximum of three rings.