You will not be able to fix problems if you do not know they exist.
A study found that only 4% of unhappy customers complain. For every person who complains, 24 unhappy customers do not say anything. To uncover customer service problems, you must actively seek feedback.
This will help you pave the way for customers to provide insight. Instead of asking, ''How was everything today? '' Ask,'' Did you notice anything we could do to improve?''
This will provide you meaningful feedback.