A personal touch is the best way to let your customers know that they are a priority.

When you talk to a customer, remember their name, and use it throughout the conversation. To show that you’re listening, mention something they said earlier. Your customers will appreciate this personalization.

This seems obvious, but it still doesn’t happen as often as it should. No one wants to hear “Sir” or “Ma’am” (or worse yet, “Madam”).

Being professional and being friendly are not mutually exclusive. So, make it a point to remember and address your customers by their name.