Tips & Co. #259 - A Negotiation Must: Defining a Plan B

During a negotiation, it is always preferable to think in advance about our BATNA - or Best Alternative to a Negotiated Argument.

The BATNA becomes our reference guide; it will preserve your peace of mind and will allow you to start the negotiation with ease. This solution will constitute a sort of alarm signal by allowing you to avoid agreeing to concessions and to conclude an agreement that you will later regret.

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