Cultural awareness is the understanding of the differences between oneself and people from other countries or environments, especially differences in behaviour and values.
Cultural awareness is the very foundation of communication, involving the ability to step back and become aware of our cultural values, beliefs and perceptions. Why do we act a certain way? How do we see the world? Why do we react in a specific way? Cultural awareness becomes key when we have to interact with people from different cultures.
People see, interpret, and evaluate things differently. What is considered appropriate behaviour for one culture is often inappropriate for another. Misunderstandings occur when we use our own frame of reference when trying to understand another person’s reality.
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Ville de Québec
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Xavier Aymé, Chef des opérations | Mercator Canada Inc.
