The Win-Win Approach involves working together towards finding a solution that result in mutual satisfaction.
Negotiation is about finding an agreeable solution to a problem, not an excuse to undermine others, therefore, to avoid negotiation breaking down into argument, it is helpful to consciously separate the issues under dispute from the people involved.
The following are examples of statements that might be used by a good negotiator:
• “You’ve expressed your points very clearly and I can now appreciate your position. However...”
• “It’s clear that you are very concerned about this issue, as I am myself. Yet from my viewpoint...”