Stereotypes and prejudices are often considered to be the same thing, but they influence our behaviour differently.
Stereotype (Conscious bias)
A false or generalized conception of a group of people that results in a conscious categorization of each member of that group, regardless of individual differences. Consciously biased individuals act intentionally by developing beliefs and stereotypes about a group of people with similar characteristics. (for example, women are emotional)
Prejudice (Unconscious bias)
An inclination or preference formed without reasonable justification that may prevent the judgment from being balanced or impartial. This type of bias is unconscious. The unconscious biases of each are different depending on their own socialization and exposure to diversity. Unconscious bias can affect an organization’s culture, team dynamics and conflict resolution. (for example, Asians are smart)
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